Presales-as-a-Service

Your sales team spends 70% of its time on work you don't pay them for.

The "360° Salesperson" model is one of the most expensive mistakes in B2B sales. We implement a proprietary Presales-as-a-Service model that gives your sales team time for what you actually pay them for: signing contracts and growing revenue.

Book a Free Consultation See why →
The Problem

The "360° Salesperson" model
is burning money.

There is a widespread belief that one person should handle the entire sales cycle: from finding emails to signing the contract. This is one of the most expensive organizational mistakes in sales.

Actual selling (presentations, negotiations, closing) 30%
Prospecting for potential clients 40%
Administration (CRM, reports, internal meetings) 30%

A typical Sales Manager in the "360° Salesperson" model dedicates only 1/3 of their time to actual selling. Another 40% is wasted on prospecting, and 30% on administration.

You are paying a specialist to spend nearly half of their day on operational work that can be done cheaper, faster, and more precisely.

The Solution

Presales-as-a-Service.
Separate functions, reclaim time.

Instead of hiring another salesperson, separate the functions and let your experts do what you pay them for.

How we operate

Your sales engine

  • We operate on data, not on guesswork: every campaign is a precise analysis of ICP, buying signals, and market context. We reach the right people exactly when they are ready to talk.
  • We know sales from the inside: we are B2B practitioners, not marketing theorists. We have gone from "cold calling" to scaling unicorns, so we know how to truly unburden your team.
  • Quality over volume: we don't generate "lead packs," only real sales opportunities. Every contact is passed on only when it is verified and ready for a concrete business conversation.
What you gain

The impact on your team

  • More conversations that matter: we eliminate prospecting chaos. Your salespeople have fewer "dead-end" meetings and more sessions with decision-makers who actually want to discuss collaboration.
  • Focus on actual selling: we free your people from "grunt work," increasing time spent on real deal closing from 30% to 70%.
  • MQL with a full brief: your salesperson doesn't play detective. They walk into the meeting with the conversation history, business context, and an understanding of the client's problem.
The Math

Economics that beat recruitment.

Most companies only look at the SDR's salary. The true cost (TCO) is 2-3x higher.

92,800 EUR
stays in your pocket
  • The full cost of maintaining an in-house appointment setter is approximately 194,000 EUR per year (including social contributions, recruitment, Sales Navigator, and automation tools).
  • An external presales team delivers the same (or better) results for nearly half that amount.
  • The money saved can be redirected to higher commissions for closers or better training for the team.
Results in 4 weeks,
not after 6 months
  • Instead of investing 3-6 months in recruitment and onboarding that may end in failure, you receive your first verified conversations (MQL) within a month.
  • You don't pay for an employee to learn "on your dime," but for a ready, proven process from day one.
No more turnover
and absence risk
  • The average tenure of an SDR is only 12-18 months. They often leave just when they start to pay off.
  • Our system guarantees process continuity regardless of sick leave or burnout.
  • The entire strategy, databases, and setup stay in your organization forever.
The Third Way

The market knows two models.
We offer a third way.

Most B2B companies are stuck between an inefficient volume-based model and risky full automation. We implement a solution that combines technological precision with high-quality expertise and human intelligence.

Outdated
01
Lead Gen Agency
A volume-based model relying on mass outreach that is losing effectiveness in today's B2B due to lack of personalization.
  • Template-based communicationRepetitive scripts and generic messages that ignore the specifics of your business and the real needs of the recipient.
  • Volume over qualityA model billed by the number of contacts delivered, not by the actual business value of the opportunities passed.
  • Risk of mass spamAggressive, low-quality campaigns that, instead of opening doors, can permanently burn your prospect base and damage your brand reputation.
  • No substantive qualificationYou receive raw data in a spreadsheet with no context, forcing your salespeople to do the work from scratch.
Risky
02
AI Automation
Mass automation based on low-quality personalization generated by bots.
  • Brand devaluationAutomated spam destroys trust with C-level decision-makers, who instantly recognize and ignore impersonal, robotic messages.
  • Lack of business depthAI systems don't understand market nuances and internal politics within client organizations, making it impossible to build relationships on large contracts.
  • False savingsLow tool prices come with high reputational risk and lack of control over the final message.
Presales-as-a-Service
03
MSGA
We operate as your external sales support team, building a lasting system within your company.
  • MQL as a ready conversationWe don't hand over data, but verified sales opportunities with decision-makers who have confirmed genuine interest.
  • Brief with business contextYour salespeople receive the full interaction history and analysis of the client's problem, enabling them to jump straight into a conversation about money.
  • Human-led communicationWe combine data analysis with manual personalization of messages, protecting your brand and ensuring the highest outreach effectiveness.
  • Knowledge and setup transferThe entire developed process, databases, and strategies become the property of your organization, building its internal value.
How the partnership works

From discovery to your first MQL in 4-6 weeks.

00
Discovery: We assess the fit
  • We get to know your business, product, market, and current sales model.
  • We assess whether we can realistically help and set goals with no strings attached.
01
Setup & Foundations (~2 weeks)
  • Deep product onboarding: we learn your product, competition, and the real problems you solve.
  • We define ICP High, buying personas, and build a database based on precise market signals.
  • We prepare strategic documentation that stays in your organization forever.
02
Operational launch: Your domain, your brand
  • We configure your infrastructure (LinkedIn, email). We operate within your domain, as an integral part of your team.
  • We launch campaigns and calibrate messaging based on initial responses in a tight feedback loop with your team.
03
Personalized Human-led Outreach
  • We eliminate mass outreach. We prioritize manual personalization and verification of every contact.
  • We reach decision-makers at the right time by monitoring buying signals (leadership changes, hiring, funding).
04
Qualification and MQL handoff with a brief
  • We nurture the conversation until genuine interest is confirmed.
  • Every MQL is handed off with a full brief: contact history, identified problem, and business context. Your salesperson knows everything before they pick up the phone.
05
Reporting and optimization
  • We stay in constant contact via your Slack/Teams, meet for syncs every 2 weeks, and deliver KPI reports.
  • Every conversation is a lesson for us. We systematically optimize the process to deliver increasingly higher quality sales conversations.
More than presales

What else do we build in your organization?

Presales-as-a-Service is just one element. As strategic partners, we help you structure your entire revenue architecture so your team can grow predictably.

RevOps Diagnostics and Process Audit
  • We go deep into your current sales funnel to find where money is "leaking."
  • We analyze your sales math: from acquisition cost (CAC), through conversion, to sales cycle, pinpointing specific bottlenecks.
  • The result is a process repair roadmap that lets your salespeople close deals faster.
Playbook and Sales System Development
  • We create the "operating manual" for your sales: from scripts, through sequences, to qualification criteria.
  • We build processes that don't depend on a single employee. All operational knowledge stays within your company as a lasting asset.
  • As a result, every new salesperson onboards 2-3x faster and knows how to work from day one.
Infrastructure and Sales Stack Implementation
  • We design and configure tools your people will actually use (CRM, Sales Intelligence, Automation).
  • We build a Buying Signals engine: a system that automatically monitors the market (hiring, investments, leadership changes) and serves opportunities to your salespeople on a silver platter.
  • We take the burden of technology management off your shoulders, giving you a ready and optimized tool ecosystem.
Fractional Sales Leadership
  • We serve as your external Sales Director, taking responsibility for structuring the team and executing the strategy.
  • We help with recruiting, onboarding, and coaching salespeople, building a data-driven culture instead of one based on "gut feeling."
  • We give you "Champions League" experience (Unicorn SaaS, retail) without the cost and risk of hiring a full-time director.
Sales Team Training and Enablement
  • We teach your salespeople how to effectively pick up the ball from presales and turn delivered conversations into closed contracts.
  • We share a methodology based on hard data and processes, proven in real B2B sales conditions.
  • We implement standards for sales conversations and closing that eliminate "chance" and increase your win rate.
Dedicated AI Agents tailored to your organization
  • We design and deploy intelligent AI agents that take over repetitive tasks: from data enrichment to initial qualification of inbound leads.
  • Unlike generic bots, our solutions are custom-built for your product and ICP. They act as support for salespeople, not a cheap substitute.
  • Every agent has a clearly defined role in your sales process, and its actions are measurable and auditable.
Ghost Case Studies

We operate as your internal team.

Clients remain anonymous because MSGA operates directly within their structures, on their domains and on their behalf. Below we present real operational results from three different business worlds.

Premium Lifestyle
B2B expansion for a Premium Lifestyle distributor
Engineered presales instead of "spray and pray." 4 attack vectors, 100% Human-Led communication on LinkedIn.
>1M PLN
pipeline
Read full case study →
IT / Software House
Breaking through the noise in IT (DACH/UK/Nordics)
Account-Based Presales in extremely saturated markets. 10 decision-making roles across 3 industries, 61 buying processes.
>9M EUR
pipeline
Read full case study →
Industrial / ERP
High-Ticket Presales in an ultra-hermetic niche
Surgical account mapping and expansion across 7 EU markets. From 0 SQL in 12 months to a full pipeline.
>600K EUR
pipeline
Read full case study →
MSGA Team - Your Sales Start With Us
Our Team

Deep specialization.
Personal accountability for your results.

We are not a corporate agency with hundreds of rotating employees. We are a team of specialists who integrate with your organization to operate as your internal presales department.

Why does this matter for your business?
  • Dedicated team. Throughout the entire partnership, the same people work with you, getting to know your product and market from day one. We have eliminated the problem of staff turnover that destroys process continuity at large agencies.
  • Hands-on sales experience. Our methods don't come from theory, but from years of real work on sales projects. We have built and scaled processes, so we understand your team's daily reality and know how to effectively lighten their load.
  • Sales engineering and Human-Led Outreach. We combine an analytical approach to revenue processes with 100% human communication. We manually verify every buying signal to ensure your brand is associated with a substantive conversation, not mass automation.
Working with us is not outsourcing marketing services. You gain partners who have previously built sales departments themselves and now take responsibility for your pipeline, so you can focus on closing contracts.
Book a Consultation

Let's talk about the architecture of your sales.

The first step is always a thorough diagnosis. During a short meeting, we will discuss the specifics of your B2B sales and determine how our expertise and operational model can support the achievement of your revenue goals.