When everyone has the same AI tools, what makes outbound better?
Back from ApolloNEXT, one question stayed with me: what makes one company's outbound better than another's when both have the same AI tools?
AI-powered B2B outbound
We build and run AI-powered outbound systems that generate B2B sales opportunities.
We connect company and decision-maker research, messaging, email and LinkedIn outreach, and reply handling in one process. We use AI and automation to reduce manual work and give your team more time for sales conversations.
We can build the full system or handle a specific part of the process - from building prospect lists to running campaigns.
What clients say
700+
conversations with real decision-makers
$20M+
total value of sales opportunities generatedopportunity value, not revenue
66%
reply-to-SQL conversion, averaged across projectsSQL: sales-qualified lead
Figures aggregated across multiple projects. Not attributed to any single client.
Services
A complete system or support where you need it.
We can build a connected outbound process or help with a specific part of it. Explore the services below.
AI-Powered Outbound System
We design and connect data, AI models, tools and sales activity into one system, built around your offer, your market and your team.
Explore the system →Outbound Campaigns: Email and LinkedIn
We plan and run campaigns around an agreed objective, choosing the audience, messaging and channels - email, LinkedIn, or both.
Explore outbound campaigns →Company and Decision-Maker Data
We identify companies and relevant contacts, then gather and organize the information your team needs for outreach.
Explore data services →Offer and Market Segment Testing
We test how selected audiences respond to your offer and use the findings to recommend what to develop, change or stop.
Explore offer testing →Contact and Sales Opportunity Reactivation
We revisit inactive contacts, postponed conversations and lost opportunities, using their history and current context to decide when and how to reconnect.
Explore reactivation →AI and Sales Automation
We put AI and automation to work on specific tasks your team handles: from gathering information and preparing messages to working with data in your CRM.
Explore AI and automation →Not sure what you need?
Tell us what you're trying to achieve. We'll help identify where support could make a difference - you don't need a solution worked out before we talk.
Tell us about your situation →
Technology built around the process
One system. AI models and tools chosen for your company.
We use n8n to connect AI models, data sources, outreach tools and your CRM. The workflow is designed around your offer, market and team.
We select models for specific tasks and define how information moves, which actions run automatically, and where approval is required.
connects data, AI and tools
- Data and signals company and contact data, relevant changes
- AI models analyzing context, drafting content and categorizing replies
- Outreach channels email and LinkedIn, timing and follow-up rules
- CRM and sales team relevant contacts, conversation history and next steps
We use proven components, but design the workflow around your business - not the other way around.
How we start
We start with a conversation, not a package.
We get to know your situation, fill in what's missing, and agree on the scope together.
The call
We get to know your company's situation, your goal, and the support you need.
Step 01A tailored questionnaire
After the call we usually send follow-up questions, matched to your company's situation.
Step 02Agreeing on the scope
We agree on the deliverables, responsibilities and how we'll assess the work.
Step 03What you bring
Knowledge of your product, your market and what you have already tried, plus access to the data and tools needed within the agreed scope.
What we are responsible for
Before work begins, we agree on the deliverables, responsibilities and criteria for assessing the work. When we run campaigns, we pass interested contacts to your sales team with the relevant conversation history, according to agreed criteria. Your team handles negotiation and closing.
What stays with you
We agree upfront which materials, data, workflows and documentation will be handed over, and what access and guidance your team will need to use them.
About MSGA
Sales practitioners, not just consultants.
Before MSGA existed, we worked directly in sales and client acquisition: building sales pipelines from scratch, running full sales cycles, opening new markets and improving CRM processes. That experience goes into every project we take on today - from a single campaign to building an entire system.
Wojciech Brzeski
CEO & Founder
Wojciech spent years on the B2B front line before building the system MSGA runs today... He started in high-volume telesales, ran the full sales cycle for a VC-backed SaaS company selling across 13 markets, took a well-known consumer brand into B2B and wholesale, and sold complex creative and engineering services where understanding the client's needs is central to the sale. Along the way he rebuilt CRM and RevOps environments to measure real revenue instead of vanity metrics. He is responsible for diagnosis and solution architecture.
Questions
Before we start working together.
Can we work with you on a single campaign?
Yes. You can work with us on a standalone campaign or a specific part of your process without commissioning a full system. We start by discussing your goals and current setup, then agree on the preparation and work required.
We already have a sales or lead generation team. Where can you support us?
We can take over an agreed part of the process - building prospect lists, preparing and running campaigns, or reactivating earlier contacts, for example. We agree and write down the division of work between us and your team at the start, so it is clear who is responsible for what.
What does AI handle, and where do people stay involved?
AI can help research and organize information, draft messages and categorize replies. Automation connects tools and carries out agreed steps, such as running outreach sequences or updating the CRM. Before launch, we define approval points and responsibilities for MSGA and your team.
Can you work with our tools and our CRM?
Usually yes - we work in your environment or in ours, depending on what we agree. We check compatibility of specific tools before we start, because the scope of integration differs between systems and not every setup is possible.
What determines the cost and timeline?
The scope of work, the number of markets and segments, the state of your data, the number of channels, and which activities stay on your side. We set cost and schedule once the scope of work is agreed.
Is this lead generation or cold emailing?
Email and LinkedIn campaigns are part of our work, but we don't stop at sending messages or delivering contact lists. We run a campaign end to end: we choose the companies and people, write messages based on the recipient's situation and your offer, handle replies and hand over interested contacts with their context, against criteria agreed at the start. We can also connect these activities into a system that runs repeatably. Negotiation and closing stay with your team.
Can you build a list of companies and decision-makers for us?
Yes, as a standalone service or as part of a campaign. Before we start, we agree the selection criteria for companies and people, the information you need, the scope of verification and the delivery format. We build the list for a specific use, not as a generic contact database.
Blog
Notes from the front line.
Field notes
Field notes
What happens to pipeline when closers also have to prospect?
What research on lead follow-up, prospecting and task switching says about letting closers focus on interested buyers, and what it doesn't prove.
Field notes
When should you build outbound in-house, and when should you use a partner?
SDRs take about three months to ramp and stay under two years. What that, and research on in-house versus outside sales, means for your outbound decision.
First step
Let's see how we can help.
Tell us what you want to achieve and where your company stands today. We'll explore how we can help. Start with a call or a message.
Intro call
Let's talk about your situation
A 30-minute conversation about your current setup, goals and where you need support.
Book a call →
Message
Describe what you need
Prefer to write first? A few sentences are enough. We'll reply and suggest next steps.
Send an inquiry →You don't need to fill in the form before a call, or book a call after sending a message.