We start every project from zero - with a different product, a different market, and different rules of the game. Below is a detailed description of three operations that show how our process works in practice.
Award-winning technology company (Software House) specializing in custom software, E-mobility, and Staff Augmentation.
Highly saturated and intensely competitive foreign markets. The traditional customer acquisition model (Lead Gen) based on selling "man-hours" fell into a market void and decision-maker banner blindness. This resulted in complete stagnation in acquiring new contracts and zero pipeline from high-margin markets.
Implementation of Account-Based Presales architecture with complete rejection of mass "outreach". We mapped 10 precise decision-making roles across 3 high-margin industries. Instead of selling services, we based our attack vectors on solving specific technological bottlenecks (e.g., in EV charging infrastructure) collided with business evidence (PoC).
In 9 months of active process, we injected pipeline potential exceeding 9,000,000 EUR into the client's funnel. We built a repeatable growth engine, delivering 61 qualified purchase processes (SQL/DEMO) with an average contract value (ACV) of around 150,000 EUR.
Provider of advanced, comprehensive ERP systems for the manufacturing sector.
Extremely narrow target group (specialized manufacturing facilities, foundries) and a very high barrier to entry with ACV exceeding 150,000 EUR. Mass activities in this niche meant rapid budget burn and loss of corporate authority. Before implementing the process, the client had not generated a single sales opportunity (0 SQL) in 12 months.
Implementation of Account-Based Presales engineering based on surgical mapping of target accounts (mapped 5 key decision-making centers in facilities). We applied a rigorous qualification process, targeting communication (100% Human-Led) directly at C-Level executives and operational directors. As part of scaling, we used an automated analytics engine (AI/Clay) to verify foreign markets.
Achieved 100% qualification accuracy - sales reps met only with decision-makers ready for a multi-month implementation. Generated pipeline valued at >600,000 EUR and successfully began expansion into 7 European markets.
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