Cookie policy
Last updated: 2 October 2026
1. What are cookies?
Cookies are small text files saved on your device while you use a website. They serve to ensure the proper functioning of the website, to analyze traffic, and to tailor content. Below we describe the cookies used on this site, together with their purpose.
2. Controller
The controller of the msga.pro website is MSGA, with its registered office in Łódź, Piotrkowska 276A, 90-361 Łódź, Poland (Tax ID (NIP): 7331362657). Contact: hello@msga.pro
3. Types of cookies used on the website
3.1. Analytics (Google Analytics 4)
Cookies that enable analysis of how the website is used. They help us understand which content is visited most often and how to improve the website. Set when you open the website.
| Cookie | Purpose | Lifespan |
|---|---|---|
_ga | Distinguishing unique users | 2 years |
_ga_* | Maintaining the session state in GA4 | 2 years |
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Privacy Policy
3.2. Marketing (HubSpot)
Cookies of the HubSpot CRM system, which allow us to recognize returning visitors and to associate activity on the website (pages visited, time of visit) with a contact in our database, if they have previously provided us with their data (e.g. via a form or an email campaign). Set when you open the website.
| Cookie | Purpose | Lifespan |
|---|---|---|
hubspotutk | Identifying the visitor and linking them to a contact in the CRM | 6 months |
__hstc | Main HubSpot analytics cookie (source, number of visits) | 6 months |
__hssc | Tracking the current session | 30 minutes |
__hssrc | Detecting a new browser session | session |
Provider: HubSpot Ireland Limited, 1 Sir John Rogerson's Quay, Dublin 2, Ireland. HubSpot Privacy Policy
3.3. Marketing (Apollo)
The Apollo tool (Website Tracker) is used primarily to recognize organizations visiting the website on the basis of technical data, including the IP address. Activated when you open the website.
| Cookie / technology | Purpose | Lifespan |
|---|---|---|
| apollo website tracker | Recognizing the visiting company on the basis of technical data, including IP | up to 12 months |
Provider: Apollo.io (Apollo Data Inc.), 535 Mission St, San Francisco, CA, USA. Apollo Privacy Policy
The contact form on this website sends your submission to us by email through our form provider (Web3Forms) at the moment you press submit. This is described in our Privacy Policy.
4. Legal basis
Personal data collected through analytics and marketing cookies, including identifiers and the IP address, is processed on the basis of Article 6(1)(f) of the GDPR. Our legitimate interest is analyzing how the website is used and marketing our own services. You can object to this processing at any time by writing to hello@msga.pro.
5. Managing cookies in your browser
You can manage cookies directly in your browser, including blocking or deleting them. Below you will find instructions for the most popular browsers:
- Chrome: Settings > Privacy and security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Privacy, search, and services > Cookies
6. Transfers of data outside the EEA
In connection with the use of Google, HubSpot, and Apollo services, the data collected via cookies may be transferred to the United States or other third countries. The transfer takes place on the basis of the mechanisms provided for in the GDPR - an adequacy decision (the Data Privacy Framework), standard contractual clauses, or other appropriate safeguards.
7. Your rights
You will find detailed information about your rights regarding personal data protection in our Privacy Policy.