You need someone to own sales. You do not need a full-time hire yet.
The sales function needs a real leader, someone who takes responsibility for the outcome, not another consultant handing you a deck and leaving. But a full-time VP or CRO is a big cost and a bigger commitment, and hiring the wrong one sets you back a year. What you need is senior ownership sized to where you actually are.
Ownership, sized to where you are.
First 30 days: diagnosis
Same entry as everything at MSGA. We diagnose before we touch anything.
We take ownership
Not advice on the side. A senior MSGA leader owns the acquisition function and its result.
We run it and report
Working with your team, reporting to the board, at an intensity sized to the need.
What we actually do.
What you get.
A led sales function
A senior MSGA leader owning the acquisition function and its result, not advising on the side.
Decisions and direction
Someone who makes the calls and sets direction, working with your team.
Board-level visibility
Reporting to the board at an intensity sized to where you are.
What it changes in your business.
Someone actually owns sales
A senior leader carries the number, not just a set of recommendations.
Without the full-time cost
You get VP or CRO ownership sized to where you are, not a permanent seat you are not ready for.
Momentum from day one
They diagnose, decide, and run, so the function moves instead of waiting on a hire.
See if a Fractional VP / CRO fits your team.
Two ways in, depending on where you are.
Book a diagnostic call
One call, about 45 minutes. We look at where your acquisition leaks and you leave with a read on it, whether or not we ever work together.
Book a diagnostic callGet in touch
Tell us what is going on with your client acquisition and we'll come back to you. A lower bar than picking a slot, same conversation.
Get in touch