The right companies, the right people, data for a specific purpose.
We build company and contact lists for your sales activities. Together, we define the selection criteria, required information, verification scope and delivery format. We then source, complete and organize the data.
When does it make sense to have a prospect list built?
You're starting without a list
You want to start outreach, but don't yet have a list of relevant companies and contacts.
You're looking for the right people
You know which companies you're after, but you need to establish who to contact.
You're entering a new market
You're entering a new market or segment and starting from scratch.
You want to free up your team
Your sales team spends time looking up contacts instead of having conversations.
You can come with criteria already defined, or with only a general direction - refining the criteria is part of the work, not a condition for starting it.
How a prospect list is built.
The work can include the steps below. The level of detail depends on how you plan to use the list - a campaign targeting a specific segment requires different information from a broader overview of the market.
What you get
A list in the agreed format
Companies and people, with the information chosen for the activity you're planning.
A description of the selection criteria
Which companies and roles we included, and which exclusions we applied.
Information on data quality
Details of the checks performed, missing information and when data was last checked, within the agreed scope.
Not every field can be filled in for every record - we flag what's missing rather than filling it in with a guess. Later updates are agreed separately.
A company or person appearing on the list does not mean they are interested in your offer.
Your market knowledge. Our work on the data.
Your team brings
- Knowledge of your product, your offer and your target customers.
- Exclusions current clients, partners, competitors.
- Agreements the delivery format and where the data will be used.
MSGA prepares
- Criteria refining which companies and roles are in scope.
- Sourcing companies and people that meet the criteria.
- Completion the agreed information about companies and people.
- Checking the data within the agreed scope, with a record of what could not be established.
The delivery format is agreed before we start. Importing into a CRM or setting up an integration is a separate arrangement - we don't assume either is part of the engagement.
After the list is deliveredYour team uses the delivered list for outreach and sales. If you also need us to run the outreach, we agree that scope separately.
Need more than data - someone to run the outreach as well? Explore outbound campaigns →
Tell us who you're looking for.
Describe who you want to reach and what the list is for. We'll agree the criteria, the scope of the data and the delivery format.